

Bristol Creek Tourism Consulting LLC was founded by Sally Davis Berry, a tourism professional with over a decade of experience in various facets of the travel and tourism industry. Berry worked as a tourism marketing professional for small lodging properties and attractions for a number of years before joining Finger Lakes Tourism Alliance, where she developed and oversaw the yearly Tourism Institute, a three-day educational program for tourism industry professionals. She also served as the Tourism industry consultant in developing a Career Ladder in the Hospitality Industry for the Finger Lakes Region for the NYS Finger Lakes Workforce Development Board. She was hired by the New York State Division of Tourism in 2008 to conduct a comprehensive research project on the motorcoach market and its impact on the state's tourism regions. Her expertise in destination marketing, as well as small business marketing is a product of real life experiences and ongoing education in the industry.
A graduate of State University of New York College of Environmental Science and Forestry, Berry also has a Master's of Science degree in Management from Keuka College and has been a Certified Meeting Professional (CMP) since 2002.
She currently serves on the Board of Directors for Ganondagan Native American Historical Site and has previously served on the NYS International Tourism Marketing Committee and the Finger Lakes Culinary Bounty Board of Directors.


